Product lifecycle management (PLM) has had value for a long time and been talked about for years. But, the state of the economy has made PLM all the more important as well as changing the role of PLM in the industry.

Read this presentation transcript of the webcast "Be Prepared! Leverage SAP PLM to Navigate Through Uncertain Times" to learn the business value of PLM in an uncertain economy as well as significant trends in the PLM market. Explore SAP's approach to a new generation of product lifecycle management solutions that will help you remain or become a product and services leader.