During the recent recession, marketing teams at many organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data that is the foundation of a successful customer loyalty program.

In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Find out about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on. Read research and insight from Leslie Ament of Hypatia Research, LLC, who provides tried and true tactics for using analytical tools to take action on customer data and read case studies from organizations who have done this successfully.